John Paul Mendocha even in casual conversations offers more idea to dollar value than anybody else I personally know of.  I recently attended a 3-day, 25 hour, $3000 dollar marketing conference.   John sat on a panel next to a $900 an hour marketing consultant who only consults in two-hour blocks and another well-known guru.  John, with his extraordinary wealth of selling and marketing knowledge, at first sat quietly while the other panelists spoke.  What they said was excellent, basic, on target stuff.  Then, suddenly out of nowhere, John began joyously and spontaneously spouting a series of ideas and concepts that literally left the whole panel spinning in their seats.  They were speechless.  The whole room hunched over in a frenzy of note taking.  All that was left after that were the golden nuggets of pure, useful and unadulterated money making information that hung ripe in the air for the taking.  It was one of the highlights of the entire conference.  So, my advice to anyone lucky enough to know John is to listen to him.  Im sure he charges a lot less than $900 an hour.

                                                            -William Beruh, City Island, New York

John does not approach sales the way that I was taught, and as I have learned, the wrong way. Sales is not about the product, the literature, the numbers of leads, the number of calls, the insider information, or the hours you spend working everyday. Sales is about knowing an opportunity when you see one, and maximizing your odds of concluding the deal. John has an uncanny ability to read a business situation, and particularly the personalities and motivations of the players involved, in a very short period of time Watching him navigate a complex negotiation under what appear to be hopeless circumstances is like watching MacGuyver build a space ship from the scraps of a rusted Dodge pickup. You laugh, until the G-Force pins you into the seat, and the stars get awfully bright through the clouded windshield If you have the opportunity to work with John Mendocha, take it. Keep your seat belt fastened snuggly about your hips, bring your own oxygen, but most important, pay attention very carefully. You will learn something, and your personal and financial well being will be better for it.

                                                                        -Rick Morgan, Vancouver, B.C.

John has achieved greatness in the field of sales. He gets the order in some of the most difficult situations. He is usually given the most difficult sales territory, and he goes on to make it the most productive region. He takes his quotas seriously, and he is consistently above quota John gets key answers from customers that allow him to beat out the competition, even when the situation has seemed to be a lock for them. John has an uncanny sense of how to present his products so that the customer understand that he has the best chance of being a hero using Johns solution and not that of the competitor. He knows how to ask the key question and how to wait for the customer to give him the key answer. When he finds a real requirement that is funded, he locks on and commits to getting the order.

                                                                        -Gerry Hauer, Phoenix, AZ

Whether it is performance on quota, financial performance at home, or a corporate acquisition, John taught me that the secret of achieving your goals is to break that elephant up into manageable pieces and then stay focused on the pieces, while visualizing the end result John is an incredible sales guy through and through. He loves the game, excels at it, and has all the over-achiever plaques and trophies on the wall (next to his sales book collection) to back it up. if you get the chance to work with John, simply grab 10 minutes of his time on the next flight to Boston, I suggest you take it.

                                                                        -Murray Egan, Amsterdam, NL

                                                                        -Doug Wilmarth, Boston, MA